Well known is the power of digital display to quickly and effectively communicate key brand messages to an audience. As businesses focus much of their marketing dollar on advertising through external channels, what is often missed is the opportunity to better communicate with their physical in-store or on-site audience about service and product offerings. With overwhelming research showing that consumers retain more information when served through a digital medium, the saying content is king has never been truer.
Engage with Audiences in a Memorable Way | Samsung Business TVs
Commercial display TVs are a clever way for businesses to deliver clear and concise in-house brand messaging to a captivated audience. Designed to handle long hours of operation (24/7 if required), the commercial units offer eye catching high resolution imagery, and the flexibility for unlimited content updates delivered in real-time.
However, commercial display TVs are an investment costing anywhere between double to four times that of a standard domestic TV, which makes them out of reach for most businesses. And for businesses that opt to make do with a domestic TV instead, the performance often fails to meet the needs of the business. From limited display functionalities, to early unit burnout (domestic units are built to run for a much shorter 6-8 hours a day), warranty issues can arise if the manufacturer decides the unit has been used for a non-domestic purpose. Less than ideal, especially when you take into account the added toll product waste takes on the environment.
Engage with Your On-Site Captivated Audience | Samsung Business TVs
But all of this is set to change with the recent release of Samsung’s new range of Business TVs. Samsung, a global leader in visual display technology, has cleverly identified a gap in the market for an accessibly priced commercial display TV. Their solution is a unit that comes complete with on board content management system and a 3 year commercial use warranty, for not much more than the cost of a domestic TV. And we say it’ll be a game changer for business operators seeking to better engage with their audiences.
Unlimited Content Updates Delivered in Real-Time | Samsung Business TV
Designed to provide outstanding 4K ultra high definition visual display solutions for businesses, Samsung’s new Business TVs are Wi-Fi enabled (connecting through to a Samsung web browser), offer screen mirroring capabilities (ideal for boardroom use), as well as a normal digital tuner for TV. Engineered to operate 16 hours a day, 7 days a week, and available in an impressive array of 5 sizes: from 43”, 50”, 55”, 65” and 75”, there’s an option to suit any business application, waiting room to café.
Content Made Easy Using the System’s In-Built Content Management System | Samsung Business TVs
What we like most about the new range is the easy to use on board content management system. Offering more than 100 pre-loaded content templates including L-Bar layouts, motion-embedded, seasonal sale and other pre-designed promotions and advertisements, it is the ultimate in do-it-yourself content management. And it’s all able to be managed remotely through the Samsung Business App (available for both Android and iOS devices). The incredibly simple interface allows you to edit, review, finalise and deploy content — even across multiple displays — with just a few quick taps.
It’s overwhelmingly clear Samsung’s investment into research and development has paid off with the brand delivering to market the right product, at the right price. Their new range of Business TVs provides all operators the opportunity to reach more of their customers through engaging visuals and by using a system that delivers exceptional operational performance. The only decision that remains is can your business afford not have this tech?
Interested to find out more about this latest tech from Samsung? Get in touch with our team and arrange a product demonstration in our state-of-the-art Selection Centre in Port Melbourne. Our knowledgeable and dedicated sales specialists are ready to assist.
To make an appointment contact our office on 03 8530 6300 or alternatively email our team via vic.commercial@au.harveynorman.com
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