Would it surprise you to learn that good quality towels and bed linen plays over a 90% role in influencing the level of satisfaction, and overall quality of a guest’s experience when staying in paid accommodation?
Business prosperity belongs to those that get the fundamentals right | Vivid Slimline Plus by Phoneix
What’s even more staggering is the impact that stained or poor quality bed linen has on the likelihood of a guest to rebook, increasing to just over a 95% risk of losing a repeat booking. As competition remains fierce for consumer dollars, long term business prosperity belongs to those that get the fundamentals right.
With consumer megatrends of sustainability and the environment tipped to significantly impact purchasing behaviours of the future, an on-premise laundry strategy represents an opportunity to connect with customers in a meaningful way.
Sustainability & the environment, key consumer megatrends of the future| Lunar Bath by Apaiser
To understand how these consumer megatrends are shaping the on-premise laundry product category, we caught up with Category Manager Scott King from our Harvey Norman Commercial Victoria team, for his insights gained over an impressive 30 year career in the industry.
“Consumers are looking for brands, and equally businesses, that offer green or greener solutions. The demand is only going to grow, particularly as resources scarcity increases. Brands recognise this, and are investing heavily into R&D. The result we’re seeing is smarter, better built machines with greater water efficiency capabilities, and a push to offer bio degradable detergent alternatives,” says Scott.
Consumers are looking to connect with brands & businesses that offer green (or greener) solutions
“The opportunity for businesses to tap into this R&D is win-win. It’s a positive step for the environment, offers running costs savings, and builds business loyalty through better alignment to consumers that value sustainable practices.”
A brand Scott says is continuing to impress in this space, is American made Maytag Commercial, noting their 9kg washer and dryer stack. Built to handle an impressive 15,000 wash cycles (roughly 2 washes a day for the next 20 years), Scott points out the machines are incredibly efficient.
Maytag Commercial: An American brand focused on the future of sustainable on-premise laundry
“Brands like Maytag Commercial are carefully considering the future of sustainable on-premise laundry, and are setting about creating real solutions for businesses, now.”
“It really is an exciting time for the product category, and for the businesses that recognise the opportunity to innovate.”
The wash up? Don’t underestimate the power of quality on-premise laundry processing, it could just be what sets your business apart from the competition.
To take the next step towards a more sustainable laundry strategy, contact our team here.
Harvey Norman Commercial Victoria: On-premise laundry solved | Selection Centre, Port Melbourne
